E-commerce sites are undeniably becoming popular nowadays. With lots of people from all parts of the world having access to the Internet, businesses and entrepreneurs came up with the idea of making their products and services available to the online community. Today, millions of consumers enjoy the benefits of shopping and purchasing items and services conveniently using the Internet. There is no longer a need to queue in long lines or brave heavy traffic just to buy clothes or avail of services, thanks to e-commerce sites.
If you are interested in starting an e-commerce store, then here are all the things you need to know about it, including the risks and common mistakes merchants make.
What is E-commerce?
E-commerce can be defined as the buying and selling of services and products by merchants and consumers using an electronic medium, without the need for visiting a physical store or utilizing paper documents. Although most people associate e-commerce with online shopping, transactions that use electronic measures can still be considered as e-commerce. Generally, e-commerce can be divided into three categories—business to consumer (B2C), business to business (B2B), and consumer to consumer (C2C).
Starting an Ecommerce Business
When it comes to starting an e-commerce business, there are plenty of things you need to accomplish, and the list includes finding a name for your store, choosing the perfect e-commerce platform, selecting products or services to sell on your platform, looking for the cheapest and most reliable supplier or manufacturer, and many more. Although setting up an e-commerce site is easier and cheaper compared to putting up a physical store, you still need to prepare a business plan and conduct thorough research on how to manage an e-commerce site effectively and efficiently.
The Dos and Don’ts of Managing an E-commerce Site
To help newbie e-commerce site owners become aware of the risks and potentials of their business, here’s a list of the most basic dos and don’ts you need to know:
Do: Test Your Products
If you do not like the product you are selling, what are the chances of customers wanting to pay for it? You need to test all the products that you are planning to sell on your site and make sure that it does not just pass your taste and standard, but also the taste and standards of your prospective customers.
Don’t: Assume that People Will Find Your Site Instantly
With a lot of e-commerce sites and big retailers on the Internet, you certainly have tough competition to deal with before customers find your site. Many entrepreneurs think that once they launch their site, people will instantly flock to their virtual store, but that’s actually far from reality. If you want your business to be known, it is really essential to invest in online marketing.
Do: Create a Budget for Marketing
As mentioned previously, your e-commerce site won’t gain customers or recognition among online shoppers if you do not have a marketing strategy, and this is why you need to create a budget for the purpose of promoting your site. Although there are plenty of websites and businesses that offer free marketing services or a free trial run, it is usually not scalable. Paid marketing services are still the most effective when it comes to achieving desired results, so even if marketing costs you a significant amount, rest assured that it will have a huge impact in terms of increasing awareness for your site and brand.
Don’t: Be Impolite to Customers
Another thing you shouldn’t do when managing an e-commerce store is respond or interact with your customers in an impolite way. Do remember that customers are the lifeblood of a business; without them, you definitely won’t sell and make a profit. So, when dealing with customers, make sure you are always polite and helpful. And even with toxic customers, you still need to compose yourself and communicate with them in the most agreeable manner. However, being agreeable doesn’t mean you need to give in to what they want, especially if you are already sensing something suspicious in their behavior.
Chargebacks and Other Risks in Ecommerce Sites
Just like a traditional business, an e-commerce company also has its share of risks. And as we all know, the best way to prevent these risks is to have an in-depth knowledge of these situations.
Information risk in an e-commerce site includes leakage of the business’ ideas, hacking, misuse of the private information of the customer, and copyright infringement. This type of risk is basically what urges customers to avoid your site, especially if they have learned that your site is susceptible to hackers and scammers.
Among the most common types of technology risks that an e-commerce site experiences are server crashes, slow website speed, computer viruses, and low bandwidth. The simplest remedy for this is to update your server and anti-virus software from time to time. Another way is by backing up your data.
An e-commerce store is vulnerable to several business risks, including cyber-squatting, lack of a return policy, selling of illegal products, and managing an unmaintained store. It is really essential that you have a clear return policy statement on your website. This will not only help you gain loyalty from your customers, but it will also reduce the chances of dealing with chargebacks every now and then. A chargeback, as all merchants are aware, is one of the things that should be avoided at any cost, since it can make you lose money and ruin your reputation as a seller.
Every year, the number of online shoppers grows immensely, and that is why a lot of entrepreneurs are also interested in joining the bandwagon and starting their own online shop through e-commerce sites. Again, just bear in mind that all kinds of business, whether big or small, physical or virtual, require dedication and hard work for them to succeed. Before you start your e-commerce site, prepare yourself and your finances, and be ready for whatever life would throw at you.
If you operate a construction company, you’re responsible not only for the actual building of the structure, but also for preparing the construction site and cleaning up afterwards. Now, imagine how much more difficult your life in the construction business would be if you didn’t have a commercial dump truck. Frustrating, right?
There are so many things that need to be transported to and from a construction site—sand, gravel, fill dirt, excavated dirt, etc.—and all these things are transported via dump trucks. It is therefore easy to understand why it can be frustrating not to have a dump truck on hand when you’re working in construction. These big trucks are essential to the smooth operations of any construction and development project.Read more: Dump Truck Philippines – Basic Guidelines
When we love animals so much, it will come to a point that keeping them as pets and taking care of them will not be enough to satisfy your desire to care for them. If you really want to bring your love and care for animals to the next level, have you considered volunteering in an animal rescue organization?
Animal abuse has become a common problem in recent years. Numerous animal rights and rescue organizations have been formed in order to protect and bring these animals to safety. If you have a great heart for animals, it’s not too late to join in!
Look for Animal Groups in Your Area
As mentioned above, there are now so many animal rights groups all over the world that there’s bound to be one in your area. Make sure it’s an organization that has contributed a lot to animal rescue and safety over the years because there are also groups that take advantage of these advocacies for personal gain. We’re not saying that you shouldn’t offer support to animal rights groups that have just been recently organized, just that you need to carefully evaluate the group first before you make a donation.
Report Any Animal Violations in Your Area
Animal abuse, torture, and mistreatment of any kind must be reported immediately to the proper authorities. Take a picture or shoot a video as evidence for when you report the incident. Like humans, animals deserve respect and shouldn’t be harmed in any way.
Be Active in Animal Rescue Fund Raisers
Since these organizations are non-profit, they require a steady stream of donation money to keep their operations going. Since these fund raisers are all for a good cause, do what you can to be active in their various activities. You can be a sponsor or invite other people to join in these activities to get more funds.
Homes, commercial establishments, skyscrapers, and even bridges and roads do not come cheap. Most construction projects cost thousands or millions of dollars before completion (depending on the type of project), but these three construction projects spent more than the usual in building cost, making them the world’s most expensive construction projects ever funded:
King Abdullah Economic City (Saudi Arabia)
Carbon dioxide (CO2) is pointed out as one of the major culprits of global warming. Generally, global warming is caused by the emission of greenhouse gasses, and according to studies, 72-80.9% of discharged greenhouse gasses is CO2. Although carbon dioxide and the rest of the greenhouse gasses are naturally present in our environment, human activities have altered their natural circulation and production. Among the many activities that are responsible for the increased emission of CO2 in our environment is the combustion of fossil fuels, industrial processes, and wasteful use of electricity.
To help stave off the worsening condition of global warming in our planet, people from all over the world have united to bring together innovative ideas that would address the problem and reduce our carbon footprint. Even construction and development companies have decided to adopt sustainable and eco-friendly ways of building homes and infrastructures just to reduce carbon dioxide emission. The main objectives of building eco-friendly homes and structures are: to efficiently use water, energy, and other important resources, improve the productivity of an employee, protect the health of occupants, and reduce environmental degradation, pollution, and waste.
Here’s a list of some of the most innovative products that construction firms now use in constructing sustainable homes and buildings:
With millions of people across the world using at least one social networking site, businesses and marketers are now also utilizing them to promote their brands and increase their visibility on the Internet. But just like SEO and other marketing disciplines, many people commit mistakes in managing their social media campaign. So, to help you avoid some major blunders, here’s a list of some of the things you shouldn’t do when promoting your products or services on social media platforms:
Not Considering Social Media as a Long-Term Marketing Method
A lot of businesses these days are excited to set up an account on different social media platforms, but a few months later, they start neglecting to check and update those accounts. If you want to get traffic from your social media profiles, you need to make it part your long-term marketing strategy. This means you have to update your account at least once a day and post or share engaging content.
According to a recent survey, one-third of the world’s population has access to at least one social media platform; this only stresses out how important social networking sites have become today. Because of this, many marketers have turned to social websites like Facebook and Twitter to promote their products and services and strengthen their brand recognition.
Here’s a list of five ways you can ensure a positive outcome for your social media marketing campaign:
Identify Your Business’ Goals
To be effective in your marketing drive, you need to identify the goals of your business and decide how social media can help you achieve them. When it comes to recognizing your aims, you need to observe your company and see its overall needs. You also have to make sure that the goals that you have chosen are realistic, achievable, measurable, and specific.
Do not start a promotion without even knowing first why you need it; you’re just wasting money and time.
With more than 300 million active users, Twitter is undeniably one of the best social media platforms to do a marketing campaign. However, if you want your promotions on Twitter to be successful, there are several things you need to avoid doing, and here are some of them:
Not Planning for a Marketing Strategy
One of the most important rules of Twitter marketing is that you should have a plan or a strategy. Most marketers fail in their social media advertising methods because they forget to set goals and scrutinize their weak and strong spots as an organization. Before implementing your Twitter promotion, you need to know first how you can use your account to its maximum potential; you should also know how to record metrics so that you can monitor the improvement of your campaign without difficulty. When planning your marketing strategy, always consider your target audience, their interests, and their behavior.
Broadway and West End theaters are like Nirvana to those who love the fusion of theater, drama, song, and dance. Sadly, some of us are not blessed enough to get the chance to enter these places and witness world-class productions. This is why some people channel their theater and musical obsession onto other things such as buying the official soundtrack and merchandise. Some true-blue thespians also design their rooms based on their favorite musicals.
If you are one of those people who live and breathe musicals, we give you some unique tips to help make your dream bedroom a reality.
There are two basic types of search engine optimization; on-page and off-page SEO. On-page SEO is a process where you optimize your web pages so that it can be efficiently scanned and searched by Google. Off-page SEO is when you work to drive traffic to your website through outside sources. And link building is one of the key elements of off-page SEO.
The goal in this process is to disseminate links throughout the web, which directs users to your main website, thus creating web traffic. This is achieved through a variety of techniques, from blog commenting to posting in social networking sites.
There are a variety of link building tactics used by SEO specialists. Some survived the test of time, and Google updates, while others have become unusable.